Assekuranz

Although the law of large numbers still prevails throughout the industry and acquiring new customers is the top priority, there is a slow shift in thinking towards more long-term customer relationships. The keyword is customer value and is based on the fact that the profitability of individual customers generally only materializes after a certain period of time. This is when the acquisition premium has been covered, the up- and cross-selling potential has been tapped, the prevention measures are slowly taking effect and customer satisfaction leads to loyalty and recommendations.

As customer value systems are highly complex in terms of their definition and data provision on the one hand, and must be as easy as possible to use in marketing, customer care and sales on the other, they are individual to each insurance company. Together with all affected areas, from marketing and sales to underwriting and IT, we find your individual customer value model. We translate this into applicable customer categories in the customer base and search for applicable target segments in the market for targeted new customer acquisition. We support you in implementing the methods in your productive systems and train the people with customer contact in their application. Digitalization, the intelligent use of data and automation offer companies new approaches to more marketing automation and data-driven insurance.