The Swiss retail sector has been undergoing major changes for some time now and is challenging competitors in terms of their positioning and the implementation of their growth, brand and pricing strategies.
Constant cost pressure, regulatory requirements, advancing digitalization and technologization as well as changes in patients' user behaviour pose major challenges for the healthcare system.
The costs of health insurance and other insurance policies account for an ever-increasing proportion of the Swiss household budget. For this reason, and also due to the ongoing intense competition, cost pressure in the sector continues to rise.