Trade

The Swiss retail sector has been undergoing major changes for some time now and is challenging competitors in terms of their positioning and the implementation of their growth, brand and pricing strategies.

The retail sector in Switzerland has changed enormously in recent years: German discounters have gained a foothold in the Swiss market, companies are being taken over and comprehensive brand and pricing strategies are being implemented.

Digitalization and the constantly growing area of e-commerce continue to pose major challenges for the retail sector, and the price differences compared to neighboring countries are also leaving their mark.

We analyze product ranges and processes together with our clients in the retail or trade environment. We further develop the positioning, define category strategies and tactics and support their implementation. In this way, retail companies create the conditions to successfully assert themselves in the market.